Tablets seem to be everywhere today; from people on the Subway, to cash registers at restaurants, to blue chip CEOs’ briefing kits.
Brands are taking advantage of this, and are increasingly asking for platform agnostic digital solutions. But who actually owns a tablet, and how do the demographics and statistics of tablets affect brands? We have created an infographic on the Tablet Economy that shows how tablets are affecting people's online behaviour and commerce habits.
Among other things, the infographic shows how the average tablet owner has an income above 100.000$, spends more than 90 minutes every day on their tablet, and that 60% already have done a purchase via their tablet.